Think all staffed event companies are the same? Here is a listing of some of G&A Marketing's features (and their benefits) that keep us competitive and set us apart.
What G&A and Other Staffed Event Companies Provide:
Feature: Higher gross profit per unit.
Benefit: More money in your pocket.
F: Increased traffic.
B: More opportunity to make a sale.
F: Higher total gross profit.
B: More money in your pocket and improved cash flow.
F: Top industry talent.
B: Creates competitive environment, making the dealer and G&A more money.
F: Increase energy at dealership.
B: Get your staff out of a rut.
F: Train dealership staff.
B: Continuous improvement to make sales staff stronger, even when we are not there.
F: Market exclusivity.
B: Gives you an advantage over your competition.
F: Gross profit guarantee.
B: Reduces risk and insures return on investment.
F: Move aged inventory.
B: Frees frozen capital to reinvest in new inventory.
Plus Additional Features & Benefits Exclusive to G&A:
Feature: Company Experience.
Benefit: Gain peace-of-mind knowing your dealership will be supported by 15+ years of knowledgeable event experience. With over 10,000 events completed to date, G&A offers dealers advertising and event solutions that are both consistent and reliable.
F: Size of company.
B: As the industry’s largest staffed event company, G&A is able to attract the most talented employees who help to make success a reality for our dealers. In addition, G&A’s ever growing network of customers offers prospective dealers more opportunity to connect with like-minded clients about products, services and performance.
B: G&A has created a solid business model by paying our dues. We made the most of these mistakes early on in our 15+ year history. We won’t be using your store as trial and error.
F: 9,742 mistakes (and counting…).
F: 60 day charge back policy.
B: It is an accountability tool we hold on our teams to ensure deals are structured properly.
F: GA Manager.
B: Proprietary software that keeps process consistent, people accountable and increases return on investment over time.
F: Over 20 retail management teams.
B: Greater variety of teams to choose, giving us an opportunity to match the right team to the personality of the dealership.
F: Exclusive retail management teams.
B: When teams have only one employer, they know their responsibilities, are more consistent, and can be held accountable to make good decisions at your store.
F: Retail management team experience.
B: Our average team has been with us for over 5 years. Most other staffed event companies haven’t been around for more than a year.
F: Detailed hiring process.
B: Event staff is thoroughly screened to ensure they are a good fit and can be held accountable.
F: Team training process.
B: Regular and thorough sales training keeps teams in-the-know about proven techniques to get deals done.
F: Code of conduct.
B: Makes sure retail management teams operate with integrity and in the best interest of the dealer while in their town
F: Black ball list.
B: Keeps retail management teams free of any previous code of conduct offenders.
F: Tuesday set-up day.
B: Dealership staff gets thoroughly prepped and trained to help ensure a truly successful event.
F: Deal in sheet.
B: G&A team discloses everything about each car sale to the dealer; deal by deal as opposed to at the end of each sale.
F: Sales licensing department.
B: Screening process to ensure G&A sales teams are properly licensed.
F: Vice-President of teams.
B: Strictly manages the systems and process by which G&A teams operate, helping to ensure each event runs smoothly.
F: In-house marketing department.
B: We have complete control to make sure advertising is delivered, and take full responsibility to ensure it’s effective.
F: Advertising compliance guarantee.
B: G&A protects its clients and their reputation by making certain every ad is compliant by state regulations.
F: Diversified Marketing.
B: Different people respond to different forms of advertising. G&A’s 17 different advertising options include internet lead production, inserts, direct mail, electronic media and more.
F: G&A call center.
B: Drive more traffic to your dealership courtesy of the G&A call center. Live operators are carefully trained and scripted to schedule appointments for your dealership.
F: Off-site department.
B: Our off-site department handles every detail of the off-site sale, saving the dealer time and money while allowing them to focus on running their store.
F: Bank department.
B: Our high sales volume keeps us in good standing with banks across the country and keeps these banks buying for us aggressively; which we can bring to your store.